AI Insights · Timothy · October 2025
Top Fidget Toys Games on iOS in New Zealand: Q3 2025
Explore the performance trends of the top fidget toy games on iOS in New Zealand during Q3 2025, highlighting downloads, revenue, and active users.
In the third quarter of 2025, the fidget toy games category on iOS in New Zealand saw varied performance among the top apps, as revealed by data from Sensor Tower.
Antistress - Relaxing games from Moreno Maio showed a significant fluctuation in weekly revenue, starting at $25 and peaking at $65 in late September. Weekly downloads ranged from 94 to 173, with a notable increase towards the end of the quarter. The app maintained a consistent weekly active user base, hovering between 315 and 421.
Fidget Toys Trading: 3D Pop It by Freeplay LLC recorded its highest weekly downloads at 135 in early September, though its revenue remained negligible throughout the quarter. Weekly active users showed a peak of 410 in September, although there was a decline towards the end of the quarter.
Pop Us!, developed by SayGames LTD, experienced a downward trend in downloads, starting at 146 and dropping to 31 mid-quarter before slightly recovering. Active users decreased from 362 to 211 by the end of September.
Spinner Merge by Sunday.gg had a relatively low download count, ranging from 9 to 58. Despite this, the app maintained a stable number of active users, peaking at 265 in late August.
Lastly, Minilax: Antistress Games from Muhammad Afzaal, released in late August, saw its downloads increase from 20 to 161 by mid-September, though revenue data was not available.
These insights from Sensor Tower illustrate the dynamic nature of the fidget toy games market in New Zealand, with more detailed analytics available on their platform.
